The purpose of this small site is to give actionable answers to all questions about creating an
effective marketing communications strategy that is accountable and generates revenue growth...
... answers derived from real practical experience, from years of working in large and small companies,
both brand owners and agency suppliers.
... answers from years of listening to business gurus, reading their works, attending lectures
seminars and courses.
... answers that are packed into a self-help training or empowerment agenda.
... answers derived from hundreds of meetings with marketing people in both big international and
small organisations.
... answers that are distilled into a simple, memorable formula and concise six-step masterplan
blueprint to help you understand all the key business issues in 'marketing', to help you drive
extra sales and business success.
In particular to help you understand CRM, consumer or customer relationship management, one of
the hottest, most debated, yet misunderstood issues in business today. But more importantly how to implement it.
To enable you to see how everything thrown at you fits into place - whether new types of data analysis, database segmentation, new media, e-business, loyalty,
acquisition, lifetime value, consumer-centricity, customer-centricity, digital media, media neutral
marketing, ROI financial accountability and all the other old hat and current hip hop marketing
buzz words.
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