"The value built into this program doesn't even bare thinking about!

I've worked for several large organisation all with one thing in common.... they're paying literally thousands of £££'s in the search for a marketing strategy that will help them acheive sustainable growth. It's amazing to think that you can have what all the major players are in search of for just a tiny fraction of the cost. This really is a must have for anyone in business that wants to be successul in their marketing effort and more importantly those who wish to reproduce that marketing success over and over again!..."
Mike Connelly www.smartnumber.co.uk The FREE 0844 & Call Management People.

"I've known Rick for over 30 years. He may not be as famous as some of the global business gurus, but he has one of the finest marketing brains I've known. There's more marketing know how in his little finger than many of the supposed marketing experts I've met in my career. If he says this is how to be a smarter marketer, go for it. I've read it all and I believe him".
Dennis Miller, CEO, UK Distributor of International Drinks brands

"Marketers have been accused of being expensive, slippery and unaccountable. I like the common sense practical approach here of implementing good, targeted marketing communications and measuring the effectiveness on sales and revenue of marketing spend. SmarterMarketing is an easy to grasp process to focus the marketer’s mind in today’s maelstrom of message clutter and increasing customer empowerment".

"Using the martial arts analogy, this is the red, yellow, green level before the brown and black of my own Marketing Payback textbook!"
Professor Robert Shaw www.vbmf.com and author Marketing Payback.

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Eric Thornton, CEO www.justteeshirts.co.uk

"Having read this stuff, I've now incorporated it into my modus operandi, use it to keep a handle on my marketing people and their suppliers, and hired the Agency to work for me! Great stuff. Well done. Tremendous value, loads of common sense and real practical ideas to implement."
Roger Hollis, Managing Director, Roomservice Group, UK www.roomservicegroup.com

"I wish I'd had this when I started out in marketing. It's full of practical tips and checklists, the appendices are really useful. I like the way it focuses on the real marketing issues that generate profitable revenue growth, for any size of organisation."
Catherine Blackburn, Marketing Director UK Drinks Company

"I know the author is my Dad, so you probably don't want to believe me. But I recently completed a marketing degree at UWE, Bristol, England. I did well and got an Upper 2nd class honours. I've read all the material on this site and I really, really, really wish I'd had access to it for my studies, I reckon I'd have got a First Class Honours! My boyfriend thinks the same too!! Now that I'm back from my gap year globetrotting, it's going to be brilliant for my marketing and business career."
Lucy Pullan

"This is the simplest, most down to earth, practical way of planning your marketing campaigns I have ever seen. Great formula and strategy for growing your business."
Mark Storrar, Entrepreneur"