In summary, the easiest way to comprehend CRM is to turn it on its head, or look at it backwards.
What we mean by CRM is MRC - the management of relationships with consumers or customers,
a marketing, intellectual business attitude issue, not an IT driven issue.
We are also assuming you already have a product and distribution system in place. Here we are talking
about strengthening your relationships with consumers or customers, in essence the process of building
loyalty.
This is not about the 4Ps of marketing, product, price, place, promotion. It's not about the 5 Ws, who,
what, when, where, why…and then how. These are useful time-honoured checklists, but this is beyond that,
because it's a blueprint of practical implementation, not just theory.
It's about a mindset, a discipline that takes the ambitious marketer into a different operational
dimension, a different dimension of effectiveness and recognition, hopefully promotion and success.
This is a 'fast-track' program for achieving marketing communication effectiveness and accountability.
The aim is to save you time, to focus your mind on the critical issues, to save you years of trial and
error and learning by experience, to provide you with an ongoing professional working framework, agenda
and checklist.
This site will show you how to create clever marketing activity that will increase your product's market share, build corporate revenue and profitability.
Spend your time on these crucial marketing activities, all else is secondary.
The principles apply in any market, any country and for any rank in any size of organisation.
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